The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
CDN$ 18.87
A must read! A fresh approach to business and the role of a brand. - I would definitely recommend The Orange Code to those interested in branding and business leadership. Also to anyone interested in ING DIRECT and the story behind it s success. The ideas of business as a cause and that a brand can lead business decisions are fresh and inspirational. Also, it s an entertaining read with the advice packaged up in memorable ways. My favorite line in the book is If Microsoft jumped off a bridge, would you?. Also love, The 7 deadly sins that can sink our brand.